How return experience helps merchants to increase sales
Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping.
It may be tempting to make it not as easy as possible for your customers to make a return. After all, you don’t want them to return anything since it would mean a loss of money.
92% of shoppers say they will buy from a merchant again if the return process was easy. The customers who actively read your return policy before they make a purchase, What are they looking for? They’re looking for an easy return process. However, allowing returns (and making them stupidly easy) will hook your customers for life, and will win you competitor’s customers who had a bad return experience.
Merchants feel, "Why waste time on this app when I can do it through email? I barely get any , and sometimes 0 return exchanges. Plus we don't want to get more Returns by adding Return/Exchange page"
We get it, but think about the customers whom you happened to have on your website, with the poor attention span on new era.
Then they left just cause there is no automatic return/exchange option. "If the item is too small or big, or even color not as expected as I thought, I cant return it for sure. Who still does return through E-mail or Forms?"
You just lost a potential and loyal customer of your band!
Make the return process easy, friendly, and downright fun to make more sales long-term. In fact, you should want your customers to return stuff! Return Prime has found that its best customers have the highest return rates, and still they come back for more products, read what they have to say about us