Your competitive advantage is your customer relationships.
Large shops and marketplaces, such as Amazon, will never be able to have a true one-on-one relationship with their customers. Amazon, for example, will never personally call a VIP customer to express gratitude. Walmart will never call a large abandoned checkout customer and inquire about how they may assist them in resolving their problems. Customers will always be treated as numbered transactions, and everything will be automated, whereas you will treat your customers as assets.

You have the chance to develop genuine relationships as a small business owner. Allow word-of-mouth to be your true marketing tool.

‍